Piazza Italia company was established in 1993. Over the last few years it has become one of the leading companies in the fashion clothing at affordable prices, thanks to the initiative of three young entrepreneurs with a deep understanding of retail and a vision towards the development in Italy of commercial centers when only few would bet on them. Today Piazza Italia has a wide network of stores with a presence in the main Italian City Squares (“Piazza” in Italian), and expanding abroad with many stores worldwide. The dynamic, yet flexible, retail approach with an eye on quality but mostly focused on affordable prices, has gained a vast market share and wide customer base.
The store concept is constantly updated. The development strategy focuses only on top locations with high traffic. The layout of each location is studied according to its size to guarantee product visibility; whereas the Fashion stores utilize a classic rectangular layout, the Store uses a “circular” layout, while the Megastore is based on the Shop-in-Shop concept. Our focus is that of conducting a preliminary selection of the location according to our standards and experience. Our mission is to develop our company stores network in main cities and commercial centers, and to develop at the same time our Franchise network in Italy and abroad, offering a wide product mix based on fashion and affordable prices.