Privacy Policy

Information on processing pursuant to art. 13 and 14 of the Regulation (EU) 2016/679 General Data Protection Regulation

Dear User,

this information is intended to describe the processing of personal data collected through this site (hereinafter ” Site “) owned by Piazza Italia SpA (hereinafter ” PIAZZA ITALIA “).

This information is provided pursuant to art. 13 and 14 of Regulation (EU) 2016/679 General Data Protection Regulation (hereinafter ” GDPR “) to users who interact with the web services of the Site (hereinafter ” Interested “); navigation within the Site is free and does not require any registration, with the exception of some areas in which the user can freely and expressly provide a series of data concerning him in order to access specifically identified services. 

Where, therefore, the visitor intends to provide their personal data to access these additional services, there is a specific information on the processing of personal data prepared in order to define the purposes and methods of data processing of each service by PIAZZA ITALIA. With reference to the treatments described therein, the interested party can freely express their consent to the treatment.

We wish to inform you, in fact, that the GDPR provides for the protection of individuals and other subjects regarding the processing of personal data.

According to the law, the processing of personal data must be based on the principles of lawfulness, correctness and transparency pursuant to art. 5 of the GDPR.

Pursuant to articles 13 and 14 of the GDPR, therefore, we provide you with the following information:

1. Data Controller 

The data controller is Piazza Italia SpA with registered office in Naples (NA), via Cervantes, 55/27, postcode 80133 (hereinafter the ” Controller “). 

2. Provision of data

Personal data will be acquired directly from the interested party, through:

– direct provision of the same (see the following section “Data provided voluntarily by the user”);

– automatic acquisition (see the following sections “Navigation data” and “Cookies” or similar technologies).

If you are under the age of 16 (sixteen) you cannot provide us with any personal data nor can you register on the Site, and in any case we do not assume responsibility for any false statements you provide. If we become aware of the existence of untrue statements, we will proceed with the immediate cancellation of any personal data acquired.

3. Types of data 

The following categories of data may be processed (collectively, the ” Data “):

i) navigation data: the computer systems and software procedures used to operate the Site acquire, during their normal operation, some personal data (such as IP addresses or domain names of the computers used by users, the pages visited and date / time of the visit) whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties but which by its very nature could, through processing and association with data held by third parties, allow users to be identified.

These data are used for the sole purpose of obtaining anonymous statistical information on the use of the Site and to check its correct functioning. The data could be used to ascertain responsibility in case of hypothetical computer crimes against the Site.

ii) Cookies: to make navigation on this Site more efficient and immediate, when users access this Website, cookies are used: small text strings that allow you to maintain the connection to the Site.

Please refer to the cookie policy on the PIAZZA ITALIA web page.

iii) data provided voluntarily by the user: these are personal data freely released by the user to access certain freely chosen services. Failure to provide them may make it impossible to obtain the requested service. Specific information and requests for consent are shown on the pages of the Site dedicated to services on request.

4. Purpose of the treatment

Except for specific rules and information for individual initiatives that involve the provision of specific personal data, published from time to time on the Site, the Data are processed for the following purposes:

– manage registrations on the PIAZZA ITALIA website and manage activities directly related to registration;

– manage orders, provide products and services, process and manage payments, communicate with the interested party regarding orders, shipments, services and promotional offers. 

– prevent or unmask fraud or abuse to the detriment of our Site to allow third parties to carry out technical, logistical and other activities on our behalf, 

– send administrative information, marketing communications, advertising and promotional initiatives (in paper format, sms, e-mail, etc.), promotional offers, periodic customer satisfaction surveys, market research or quality surveys, coming from the same, by associated, related, controlled, affiliated companies or by third parties appointed by PIAZZA ITALIA; 

– analyze your habits or consumption choices in order to offer you an increasingly personalized service in line with your interests and to improve our commercial offer. 

5. Communication and dissemination of data

The data collected as part of the service provision may be disclosed to:

– companies that perform functions strictly connected and instrumental to the operation – including technical – of the services of PIAZZA ITALIA, such as for example suppliers that provide services aimed at revising and verifying advertisements, suppliers of direct marketing and customer care services, companies that provide archiving, administrative, payment and billing services, companies that provide technical components for the provision of some features of the service;

– freight companies, couriers, forwarding companies and similar in the freight transport sector;

– credit institutions, to arrange payments or credits;

– administrative and judicial bodies and authorities by virtue of legal obligations;

The Data may be disclosed to other companies belonging to the PIAZZA ITALIA group or in any case connected to them, as well as to other third parties of which PIAZZA ITALIA uses to optimize the services offered through the Site.

Under no circumstances do we give or sell personal data to third parties.

The Data Controller makes use, pursuant to art. 37 of the GDPR, of a person in charge of the protection of personal data Data Protection Officer (hereinafter ” DPO “) to monitor the protection of personal data, who can be contacted at: .

Should the Data Controller entrust the processing operations to third parties, the latter will be appointed for this purpose as data controllers pursuant to Article 28 of the GDPR, after verifying the compliance of their activity with the provisions on the protection of personal data. The Data Controller will only resort to data processors who present sufficient guarantees to implement adequate technical and organizational measures, so that the processing meets the requirements of the GDPR and guarantees the protection of the rights of the data subject.

6. Compulsory or optional nature of providing the Data

The provision of personal data is mandatory only for the processing necessary for the provision of the services offered by PIAZZA ITALIA (any refusal for the purpose of providing the service makes it impossible to use the service itself); it is optional for promotional and profiling purposes and any refusal to give consent does not have negative consequences on the provision of the service offered on the Site.

7. Methods and duration of the processing

The processing is carried out through automated tools for the time strictly necessary to achieve the purposes for which they were collected, as well as for any further period necessary to fulfill specific legal obligations. 

Except for the hypothesis of ascertaining responsibility in case of hypothetical computer crimes against the Site, the data relating to navigation on the Site will not be kept for more than 30 (thirty) days.

The Data may be processed both electronically and on paper. 

For analysis purposes aimed at developing and improving the service, the user’s personal data will be kept for 36 (thirty-six) months.

The data relating to electronic traffic, excluding the contents of the communications, will be kept for a period not exceeding 6 years from the date of communication, pursuant to art. 24 of Law no. 167/2017, which transposed the EU Directive 2017/541 on anti-terrorism.

For direct marketing and profiling purposes, we keep your data for a maximum period equal to that required by the applicable legislation (respectively equal to 24 (twenty-four) and 12 (twelve) months).

Invoices, accounting documents and transaction data are kept for 11 (eleven) years in accordance with the law (including tax obligations).

PIAZZA ITALIA guarantees the lawful and correct treatment of the Personal Data provided through the Site, in full compliance with current legislation, as well as the maximum confidentiality of the data provided during registration. 

All Data is collected according to the indications of the relevant legislation, with particular regard to the security measures provided for by art. 32 of the GDPR for their treatment by means of computerized, manual and automated tools and with logic strictly related to the purposes indicated in article 4 and in any case in order to guarantee the security and confidentiality of the data.

8. Transfer of data abroad

This Site may share some of the data collected with services located outside the European Union area. In particular with Google, Facebook and Instagram, through social plugins and the Google Analytics service. The transfer is authorized on the basis of specific decisions of the European Union and of the Guarantor for the protection of personal data, in particular decision 1250/2016 (Privacy Shield), for which no further consent is required. The companies mentioned above guarantee their adherence to the Privacy Shield.

9. Rights of the interested parties

The interested party has the right to ask the Data Controller at any time for access to the Data and the correction or cancellation of the same or the limitation of the processing or to oppose their processing and, in any case, may exercise all the rights of referred to in Articles 15 ss of the GDPR applicable to him.

The interested party also has the right to lodge a complaint with the Guarantor for the protection of personal data or with any other competent supervisory authority.

Any request relating to the Data processed by the Data Controller can be sent by email to the following address .

10. Review clause

This information may be subject to changes. If substantial changes are made to the use of the data relating to the user by the owner, the latter will notify the user by publishing them with the utmost emphasis on their pages or through alternative or similar means.

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